Step 1: Create tiny products for your business

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What are the main offers you want your clients to choose from? Consider highlighting the unique benefits of each option to make their decision easier. Clear descriptions and pricing details can help you understand how to market your offers better.

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Offers

Step 2: How will I use tiny products to build my brand?

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Your client journey is your unique way of working with your clients. From lead generation, nurturing, onboarding, to offboarding.

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1. What’s the first thing that happens when a lead comes in?

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When a potential client reaches out through your website, social media, or referral, what immediate steps do you take? Do you have an automated response system or do you personally reply to each inquiry? What information do you provide in that first interaction - is it a standard welcome packet or do you customize your response based on their initial message? How quickly do you typically respond, and what is your goal for this first touchpoint - is it to qualify them, educate them about your services, or schedule a call?

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1. What are the next steps to get your lead onboarded?

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After the initial contact, how do you move the conversation forward? Do you have a standard consultation process or discovery call? What information do you gather during this phase to understand their needs? How do you present your services - through a formal presentation, a casual conversation, or written materials? What qualifying questions help you determine if they're a good fit for your services?

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1. When do you consider your lead as an official client/booked?

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Once a client decides they would like to pursue working with you, what do you need to do to make them a client? Do they need to pick a package or are you sending a custom quote? It's advisable to send a contract and invoice for a deposit at this stage. Can you send the contract and invoice along with the proposal for a quick booking process or does your business/service have many variables that you will need to review before locking the client in? If the service is appointment/session based, when do you need to lock in the date?

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